For businesses targeting other businesses, Google Ads can be a highly effective but potentially costly method for attracting business inquiries. Maximizing the Return on Investment (ROI) from Google Ads is crucial. You can easily find tips on how to achieve this by searching Google. Here are some readily available suggestions:
Implement an effective bidding strategy.
Prioritise website optimisation.
Enhance ad relevancy by leveraging quality scores.
Automate high-performing ads.
Structure keywords based on similar conversion rates.
Set more aggressive targets during specific seasons.
However, a significant challenge arises once a potential client clicks on your ad and lands on your website. You have approximately 7 seconds to capture their attention. It’s important to note that each click on your page incurs a cost, and if visitors leave without making an inquiry, it becomes a significant issue.
This is where IPFingerprint can be instrumental in helping you.
If your ads run during office hours, IPFingerprint has a high chance of identifying the business that visited your website and providing additional information, such as:
Name of the business visitor
Pages they viewed
Duration of their stay on your website
Successful search phrases that led to the visit
IPFingerprint is a lead generation platform designed to identify business visitors to your website.