Integrating these two systems can bring added value to your company and I am sure you have invested a lot of time and money into your website. By integrating your website with your CRM shortens the sales process, potential leads are in the system immediately after the initial contact. This gives your sales team better data to work with, ultimately leading to better conversion rates.

By automating the process between your website and CRM makes it seamless and in real time. There is no more questioning the accuracy of the data, or wondering if your website visitors have been added to the CRM. This also reduces the time spent manually copying and pasting or exporting and importing data, which leads to increased productivity as it frees you up to work on other tasks.

If you don’t have a CRM already, it could be time to think about the benefits of having a CRM in place. There are many systems on the market, from free to paid premium products, and it will ultimately come down to what you are going to use your CRM for and the budget you have available.

IPFingerprint integrates with Salesforce, Maximizer, Zoho, Dynamics 365, Pipedrive and all other major CRM software.